COVID Vaccine Messaging Resources
The AMA has developed comprehensive messaging resources to support efforts to communicate about the COVID-19 vaccine. We encourage you to leverage these tools to support ongoing efforts to communicate clearly and consistently about the importance of the COVID-19 vaccine to end the pandemic.
We are providing this tool to the Federation, AMA Ambassadors and others who may benefit from this compilation of messaging. In addition to providing information reflective of public health guidance and AMA policy, we believe the content of this guide will be helpful to inform future legislative testimony, equipping spokespeople at the state level, and providing Federation communicators with social media content. It includes guidance on successful messaging and words to avoid, sample social media posts, information on how to handle detractors online, and how physicians can protect their online reputation.
COVID-19 Vaccines FAQs for Patients and Physicians
Regularly updated information about the COVID-19 vaccine in a format that can be printed and shared with patients and physicians. The most current versions will always be accessible via these links:
- COVID-19 Vaccine: Physician FAQs: https://www.ama-assn.org/system/files/2020-12/covid-19-vaccine-physician-faqs.pdf
- COVID-19 Vaccine: Patient FAQs: https://www.ama-assn.org/system/files/2020-12/covid-19-vaccine-patient-faqs.pdf
The AMA is featuring this prominently on our website to curate clinical vaccine guidance from the FDA, CDC and other health organizations to help combat vaccine misinformation. We will be frequently updating this resource.
- We have built a multi-channel marketing communications #VaccinesWork campaign to provide physicians and patients with education and tools on the science and safety of vaccines. We urge physicians to take the pledge to #MaskUp and get the #COVID19Vaccine and get new materials pushed to their inbox as soon as they become available.
- We have also produced, in partnership with the FDA and CDC, multiple What Physicians Need to Know webinars on the topics of vaccine safety, supply and distribution, which have reached thousands of physicians.
We hope these resources are helpful to you and others in the weeks and months ahead. We will regularly make updates to these resources.